Brand It and They Will Come: Build a High-Fee Brand When You Are Not Famous
The secret behind blockbuster experts who command high fees for years: they built a compelling brand first that enthralled the media and buyers. In this no-holds barred conversation, market strategist Vickie Sullivan unveils the four step plan she uses to package experts for their most profitable markets. Fasten your seat belt with this interactive session where you will learn:
- How the current "recovery" has changed two branding trends forever.
- What brands are hot now and why they will stay hot for a long time.
- Three most common branding obstacles and how to avoid them.
- Four ingredients every big-fee brand has.
- A story formula that national media such as Fast Company uses to create gurus – that anyone can use!
- Three ways to create a point of view that establishes you as a one-of-a-kind expert.
- A formula that creates compelling content for speeches, media interviews and sales conversations.
Vickie Sullivan is internationally recognized as the top market strategist for experts. Specializing in branding for high-fee markets, she has launched thousands of thought leaders since 1987. Vickie’s groundbreaking work has earned her an appointment on the Women's Leadership Board for the Kennedy School of Government at Harvard. In that capacity, she presented three times to the student body there on personal branding and prominence. Her market intelligence updates are distributed throughout the U.S. as well as 17 other countries.